Wednesday, 29 October 2014

Hiring - Business Development Manager


We "NEW STEP TECHNOLOGY" [a Google SME Partner Agency] looking for Business Development Manager (who should have sales knowledge of SEO / website design).
Offered salary is 10% - 30% more to candidate's current salary and + incentives.
If interested, please send your resume to


Monday, 20 October 2014

How is your website doing?

I think everyone agrees that a business should have a website these days. So you hire a web development company to do it for you, but then what? Chances are that developers just develop.

Of course, the code needs to be valid and site conform to industry standards. But at the end of the day, the site is not an online business card, it should serve your customers better, bring new leads and business for you to follow up.

Do you know if your site is performing?

Gone are the days when websites proudly showcased a visitor counter. It is good to have visitors, but that is just the tip of the iceberg. There are a lot of questions, and the answers should point you in the right direction.
  • Where do your visitors come from? Do they use mobile or desktop?
  • What did they do on your site? Are they doing what you want them to do?
  • If you are advertising online, is it bringing you results?
Having a website is the first step to serve your clients better online. Before that though, you need to establish the goals of having the website in the first place. Is the goal to offer general information about your products & services? Are you selling your products online? Perhaps you just want to give directions to clients on how to visit your physical shop?

Monday, 3 February 2014

A Certified Google Partner Company India

As all we know that The Google Certification Program has been replaced by a new and improved experience for agencies and online advertising professionals—Google Partners.
On October 02, 2013, Google launched its new Google Partners program, a certification platform that provides agencies and online marketers with free certification exams, access to “Google experts” and other members in the Google Partners community, along with sales and marketing toolkits.
Google Partners gives agencies access to free training, exclusive tools as well as the guidance and support you need to help your business clients succeed on Google. Learn what you need to know, from creating great ads and keyword lists to our reporting and optimization tools to maximize a client's return on their advertising investment.
After the initial announcement was published on the Google Agency Blog, an addendum was added, clarifying that the new certification “experience” on Google Partners will replace the Google Certification Program beginning November 13.
However, NEW STEP TECHNOLOGY Become a Google Partner. Google Partners are online marketing companies, trusted by Google. Though, NewStep Technology earned the Google Partners badge; The Google Partner badge means that Google trust you, and your clients should too. It shows your business is healthy, your clients are happy, and that you follow Google best practices.
We made a post recently explaining the dangers of unscrupulous SEO companies, or of companies claiming to practice SEO, but who don’t really understand it to the required level.
You don’t need to worry with New Step Technology. We are a Google Certified Partner Company India. This is the highest accolade that any search engine optimization business can achieve and we’re currently the few of them with this accreditation operating in India. To become a Google Partner company you have to adhere to the highest codes and standards in customer service, and have some of the best technicians in the business. So you can be sure of a trustworthy, reliable service of the highest quality.
From morning to night, we work to keep abreast of all the latest developments in the industry. From the latest “white-hat” (wholly legitimate) SEO techniques, to the new changes within Google’s Algorithm, we’re constantly updating our knowledge base. This dedication to staying in-the-know translates directly to our clients receiving the best possible services.
We are a Google Certified Partner, which means we have passed Google’s tests and carry a minimum monthly AdWords spend of $10,000 across our clients.
NewStep also in professional website design, mobile apps development and ecommerce solution. Our goal is to ensure your website and digital marketing campaigns are accurately being tracked using advanced innovative methods.

Friday, 20 July 2012

Why all the consumer love at Microsoft? It's the weak spot

Many of Microsoft's enterprise users -- and those of us who love unearthing juicy details about products like System Center, Forefront,  and the like -- have been bemoaning Microsoft's increasingly consumer-centric obsessions.
Sure, Chief Operating Officer Kevin Turner might still be taking some half-hearted public pot shots at Oracle, VMWare and IBM. And Microsoft's Dynamics ERP wares, now a billion dollar business in their own right (not even including Dynamics CRM) might get their day in the sun every once in a while.

But the real reason the Softies are putting so many of their eggs in the Xbox, Kinect, the newly announced Home Premium Office 365, and Windows 8 consumer-friendly apps and games is consumer is Microsoft's weak spot. Or... if you are a glass half full kind of gal/guy... consumer is where there's the most room for future growth.

Microsoft's Q4 FY 2012 earnings breakout makes this plain. The Server & Tools units revenues were bigger than Windows/Windows Live, as noted by Business Insider. And the Microsoft Business division (home of Office) was bigger in both revenues and profit than Windows, Business Insider added.) The premium SKUs of Windows Server and SQL Server were selling like hot cakes in Q4 FY 2012, according to Microsoft. Business deployments of Office 2010 and Windows 7 were still strong, despite the fact that launches of new versions of these products are just around the corner.

Meanwhile, gaming console sales were down, Windows consumer PC demand was down, Online Services is still in the red. In short, Microsoft's business product and services sales carried the quarter and the year.

So if you're Microsoft, what do you do? Hire a big-name consumer-marketing and polling pro? Or spend the money on highlighting on the next versions of Exchange Server, SharePoint Server and Lync Server -- all of which also went to public beta this week (though Microsoft officials said next-to-nothing about them so far)?

Microsoft is making a concerted effort to appeal to consumers more than business types in its communication these days. But make no mistake: This isn't because the company is a consumer powerhouse. It's because it isn't one... at least not right now. Whether Microsoft can ever wring the kind of money from consumers as it does from business users remains to be seen, but that's no doubt the hope.
Mary Jo Foley
About Mary Jo Foley

Windows 8's delivery date: October 26

Microsoft is continuing to eke out the Windows 8 news.
The latest tidbit is Windows 8's exact availability date is going to be October 26. (The last we heard at the Microsoft Partner Conference a week ago is it would be in "late October.")

October 26 will be the date Windows 8 will be available preloaded on new PCs and also to those purchasing it through one of the upgrade programs Microsoft has announced recently. Based on previous Microsoft statements, it also seems October 26 will be the date that Windows RT-based Surface PCs/tablets from Microsoft will be available via the Microsoft Stores and select online outlets.

Microsoft officials shared the exact date on July 18 with the thousands of Microsoft salespeople attending the Microsoft Global Exchange Conference in Atlanta, according to a July 18 post on the Windows team blog. (Update: I've added a photo of Microsoft Windows President Steven Sinofsky at MGX, about which one attendee of the conference tweeted and posted publicly today.)
Windows 8 is on track to be released to manufacturing by the first week of August, officials said last week. Windows Server 2012 and Visual Studio 2012 also will be released to manufacturing at the same time. But Windows Server 2012 won't be available to customers until September, Microsoft officials have said. Execs have declined to say when developers will be able to start using the final Visual Studio bits.
Microsoft officials said last week that business users with volume-licensing contracts will be able to get their hands on the final Windows 8 bits shortly after the product is released to manufacturing, which will be two-plus months before the product is generally available via retail. Microsoft officials are declining to say when those with MSDN and TechNet subscriptions will be able to obtain the final Windows 8 bits.
Microsoft officials have said those upgrading from Windows XP, Windows Vista, Windows 7 and the Windows 8 Release Preview will be able to buy upgrade copies of Windows 8 for $40 each. Microsoft officials have not said how much the promised System Builder SKU will be for those who want to build their own PCs. They also have not said whether a full, non-upgrade version will be available via retail and how much it will cost. But the unofficial word is Microsoft may be dropping full packaged product at retail with Windows 8.

Firefox 14 Launches With Secure Search

Firefox 13 may have been the most substantial release of Firefox since moving to the new rapid release process and it will probably be the last one we’ll see for a while. The launch of Firefox 14 on Tuesday only brought a few new updates, but what’s there is good.
The big update for Firefox 14 is that Google searches are automatically sent through HTTPS by default. Here’s how team at Mozilla explained it when they introduced HTTPS search in Aurora two months ago:
Enabling HTTPS for these searches shields our users from network infrastructure that may be gathering data about the users or modifying/censoring their search results. Additionally, using HTTPS helps providers like Google remove information from the referrer string. While Google users may expect Google to know what they are searching for, Firefox users may not be aware these search terms are often transmitted to sites they visit when they click on items in the search results; enabling HTTPS search helps sites like Google strip this information from the HTTP referrer string, putting the user better in control of when and to whom their interests are shared.
Of interest for Mac users, Firefox now has full screen support on Mac OS X Lion. Here’s hoping that they add retina display support to Firefox soon. Chrome is already testing it and Firefox obviously doesn’t want to fall behind Chrome in features.
Another great security update is that Firefox 14 features opt-in activation for plugins. What does that mean? When you visit a new site, Firefox will give you the option of allowing only the plug-ins that you trust to be activated. If you visit the site often and trust it fully, you can allow Firefox to load all plug-ins automatically.
The awesome bar is getting a little bit more like Chrome as well. Firefox will now auto-complete typed URLs. It’s a simple additions that’s been a long time coming.
Other security fixes include an improved site identity manager that should prevent spoofing an SSL connection. As you may recall, Firefox now uses a lock favicon to indicate that a Web site is on an SSL connection. Some developers could spoof this to trick people into thinking they were on a secure site when they were not.
Firefox has also added more support for various HTML5 APIs that should help improve HTML5 applications like gaming. Two of the big ones are the Pointer Lock API and a new API that prevents your computer from sleeping. The Pointer Lock API is super important as it opens up the possibility of HTML5-powered first-person shooters.
It’s not a huge update, but there’s some great stuff to be had in Firefox 14. Now it’s time to play the waiting game as Waterfox updates to the latest source code. I really hope Firefox 15 finally adds an x64 executable. If Mozilla is serious about the future of HTML5, restricting Firefox to x86 isn’t helping anybody.
If Firefox hasn’t already updated itself to the newest version, you can grab Firefox 14 at Mozilla’s site.

Google May Have To Start Censoring Search Results In France

Google May Have To Start Censoring Search Results In France
The entertainment industry has a bone to pick with Google. They feel that the search engine directly aids in helping people pirate content on the Web. While there are some legitimately good ideas out there to compete with piracy, the entertainment industry seems content with just censoring the Web.
A future of Google censorship may be coming to France soon as the country’s Supreme Court recently ruled that Google can be required to censor search terms for words like “Torrent,” “RapidShare,” and “Megaupload.” The ban would see these words and others not return anything in Instant or Autocomplete searches.
Music industry group SNEP lost its two previous battles with Google at the lower court levels. It’s a surprise then that the Supreme Court would rule with SNEP instead. According to TorrentFreak, the Supreme Court used an article in the Intellectual Property Code that “allows courts to take almost any emergency measure to protect rightsholders.”
The court did say, however, that Google isn’t accountable for any piracy that may take place on the Web. They just feel that the search engine should make it harder for people to discover said content on the Web.
Google will be taking the case before the Appeals Court now for a final verdict. If the Appeals Court rules in SNEP’s favor, it could set a disastrous precedent in France and courts around Europe. European courts already feel that it’s perfectly fine to block Web sites on the IP level, but censoring search results is a whole new can of worms. It’s a slippery slope that could lead Europe to becoming more like China, a country that bans search results that put the state in a bad light.
Nevertheless, it will be interesting to see how the Appeals Court decides this case. We’ll keep you updated on any further developments.